Online Merchants	Swiss Brands Carried	Free Shipping	Price Ratings	Review
WatchZone	11	-		Read Review
PrincetonWatches	7	-		Read Review
Bacario	16	Yes		Read Review
eWatches	8	Yes		Read Review

To make your job to compare these merchants easier, check out a more detailed side-by-side comparison here.

The following are the additional areas you need to investigate before you make any online purchase.

Approved By Accredited Body
The oldest but the most safest way is to speak to a friend whom you know who have dealt with the merchant but even better than this and the testimonials posted on the merchant's site is through the endorsements done by 3rd parties, such as accredited bodies namely, BBB Online and BizRate.

BBBOnline
A subsidiary of the more well known Better Business Bureaus, as of this writing, BBBOnline has over 27,000 website merchants that are enrolled into their Safe Shopping program to identify trustworthy businesses on the web.

A merchant who is enrolled into this program has basically met the minimum requirement of operating 1 year in business, a satisfactory complaint handling record, provides verified information on the company ownership and management with street address and telephone number at which they conduct their business.

BizRate
Another feature you should look out for before buying watches online is the BizRate consumer reviews of stores and products. Bizrate is the Web's largest and most trusted consumer feedback network. Look for a rating of at least 8 and above. Merchants are rated on the 16 quality points ranging from purchase experience during checkout and after-sale delivery and fulfillment experience by real consumers.

Return Policy
Another way to ensure the watches you purchased is in good working condition is by checking out the merchant's return policy. Tpyically a 14-30 day return policy is not uncommon. On your end to make the return a smooth one, you should ensure the product is unused and make sure all materials are returned and this includes, manual, box, and warranty card.

Take special note that shipping charges are not refundable and there is usually a 5% restokcing fee if you are exchanging for another watch instead. If the watch is faulty, a good merchant should cover the cost of shipping the replacement items to you.

Privacy Policy
Having such a policy will ensure the merchants are responsible for the personal and financial information you provide them during any transactions.

Fraud Protection
Web security is an often overlook feature by most consumers. To ensure that your payment details are not stolen by unscupulous hackers, make sure the merchant you deal with has put in place at least one of the following protection mechanism on their ecommerce site such as VeriSign Secured, GeoTrust, CyberSource, Amex Fraud Protection or HackerSafe.

If you are still undecided and would like to talk to us further, please feel free to contact us via the form below.

Click here to return to the top of Buy Watches Online.